civilian i wanna be, LÜDER AW 1819 (2018)

Directed and Filmed by Viktor Naumovski

Art Direction, Viktor Naumovski and Marie Lüder

Clothing, LÜDER FW18/19

Styling, Lyson Marchessault

Sound Design, Luke Frith-Powell, Tim Orrom-Swan and James Roger Gartside Neville

Models, James Roger-Neville, Tim Orrom-Swan, Luke Frith-Powell

Accessories in collaboration with Gentlemutilation

Biggest thanks to Lady Neville

‘civilian i wanna be’ is a fictional story created by photographer Viktor Naumovski as a reaction to Marie Lüder’s research of masculinity and portrayal of the contemporary man. Taking the heteronormative man of today as the center of her research, he becomes the protagonist of our story.Set in a Victorian Mansion he stumbles across, we witness his journey of seeking new tools and functions to find his place in this alien abode. Feeling impotent, minor and irrelevant, the persona of the cowboy with all its clichés of hyper masculinity allows a physical and psychological rebirth. Losing sense of time and space, he becomes a glitch in this reality, slowly distorting it, as the narrative progresses.